Cloud computing is a double play »

Joe Weinman recently wrote that any business-focused CIO must first ask:  Why do cloud from a business perspective?

Joe makes the great point that technology will only be important if the business value is clear and compelling. CIO's have a small number of projects that they can really focus on in any given year, and major initiatives must have a compelling rationale or won't get supported by senior leadership. 

What could be more compelling to senior leadership than finding new revenue streams?

While senior IT leaders may still be concerned about being viewed as a cost center, and look to the advantages of cloud computing to reduce IT cost, savvy IT execs will find a way to help create new revenue streams for their company.  A great way to do that is to create new business channels by opening APIs.

So why not get a double play?

You can do both… have a  more business-relevant discussion with senior leadership about how to spur new revenue growth, as well as start to utilize cloud computing.  Sonoa’s API management solution is helping companies like TransUnion Interactive , SilverPop, and MySpace create new revenue streams by opening their APIs, and Sonoa is available both on premise as well as a ‘cloud service’.