Amundsen’s Dogs, Information Halos and APIs: The epic story of your API Strategy »

This year's Web 2.0 Expo theme is Unlock the Digital Economy and I presented "Amundsen's Dogs, Information Halos and APIs," cognitive tools to help you build your epic API journey. We walk through how to succeed in the new App Internet and 5 building blocks for a winning API strategy: 

• Impact a Market Segment 
• Target the Developer Channel
• Set Goals, Metrics and KPIs 
• Manage the Program 
• Hire Your Heroes

Check out the video and slides below - and join us at our API Craft group and discussion forum to discuss API strategy, technology, best practices, developers and more.  

Punctuated Equilibrium, Celestial Navigation and APIs - Web 2.0 API Strategy Talk Video »

At this year's Web 2.0 Expo in San Francisco, our Sam Ramji and Netflix's Dan Jacobson and Michael Hart gave an API strategy talk called "Punctuated Equilibrium, Celestial Navigation and APIs."

The talk focuses on the evolution of business models, architecture and data in the age of APIs, with a focus on strategic frameworks for developer, partner and innovation success, plus a look at the cutting-edge API architecture of today. Check out the new video of the talk and slides, below, and see our API Resources page for more API strategy goodness. 

Sam Ramji's Web 2.0 Lecture, 2011 from Apigee on Vimeo.

Darwin’s Finches, 20th Century Business, and APIs: Evolve Your Business Model »

What do APIs have in comon with Darwin's observations on evolution, the 20th century garment district, and the Kobayashi Maru?

Sam Ramji makes the case for APIs in his much written about web 2.0 talk  - watch and listen to the full talk or just flip through the slides - both below.